Gregory Echevarria ●

is a Cuban-American Creative Producer based in Los Angeles. With years of experience spanning in-house teams, agencies, and studios. He has produced across a wide range of content from short and long-form film to campaigns, live installations, and experiential work. He is currently available for collaborative opportunities.

When he’s not busy working, he loves to watch 🎥, eat 🍪, and hang with his cool 🐈‍⬛, Oat.

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06 AirPods + Music For a Sushi Restaurant



OVERVIEW


To announce the arrival of Spatial Audio on AirPods, Apple used the first public release of Harry Styles' “Music for A Sushi Restaurant” to energize the launch. Channeling the vibrant spirit of their award-winning silhouettes campaign, Apple featured Harry Styles performing to showcase the immersive experience of Spatial Audio.

ROLE


As Producer, I helped announce Spatial Audio for AirPods, drawing inspiration from a classic Apple ad:


  • Announcement Film: Jumped in at every stage of production, from pre-production planning, hands-on action during the shoot, to navigating an intense post-production process.

  • Social & Online Content: Produced all the social media and online content, turning the longform film into punchy, shareable cutdowns.





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