Gregory Echevarria ●
When he’s not busy working, he loves to watch 🎥, eat 🍪, and hang with his cool 🐈⬛, Oat.
EMAIL LINKEDIN
When he’s not busy working, he loves to watch 🎥, eat 🍪, and hang with his cool 🐈⬛, Oat.
EMAIL LINKEDIN
01 Nordstrom - Based on a True Story
A brand film and campaign for Nordstrom's 125th anniversary, celebrating the decades of history and in-store experiences shared by generations of customers, brought to life through the real stories and moments that have unfolded on the floor and in the café.
READ MORE
02 Apple - Interactive
Behind the scenes at Apple, a global, cross-functional team collaborated on an iterative reimagining of the Apple Store’s digital experience. By leading designers in weekly sprints and focusing on simplifying user interactions, the work aimed to make discovery, decision-making, and purchase feel effortless without ever losing Apple’s signature attention to detail.
03 Tennis - Weight of Desire
The music video for ‘Weight of Desire’, the first single from Tennis’ final album Face Down in the Garden. A poignant farewell that unveils their last chapter; announcing the album, their farewell tour, and the duo’s retirement.
READ MORE
04 Spectacles - Launch Film & Campaign
At Snap Partner Summit (SPS) 2024, Snapchat introduced the latest version of its Spectacles with an engaging reveal film that takes wearables to the next level. Showcasing a sleek, see-through display within a stylish, glasses-like design, Snapchat rolled out the device through dynamic lifestyle photography and social media campaigns to spark developer interest.
READ MORE
05 Microsoft - Copilot
To launch Microsoft’s Copilot AI app, weekly TikTok content tapped into internet humor and real-time social trends, translating powerful AI tools into moments people actually wanted to watch and share. The campaign boosted visibility, fueled downloads, and helped reframe AI as something intuitive, accessible, and built for daily life.
READ MORE
06 AirPods + Music For a Sushi Restaurant
To announce the arrival of Spatial Audio on AirPods, Apple used the first public release of Harry Styles' “Music for A Sushi Restaurant” to energize the launch. Channeling the vibrant spirit of their award-winning silhouettes campaign, Apple featured Harry Styles performing to showcase the immersive experience of Spatial Audio.
READ MORE
07 More Snapchat Live! At NewFronts 2024
Through a visually immersive NewFronts live event, Snap showcased to advertisers a firsthand experience of the significance of "More Snapchat" and why it matters to them. They highlighted that investing in Snapchat offers access to a rich ecosystem of content, tools, and creators, compelling advertisers to engage beyond ad purchases.
READ MORE
08 Love Birds Lens
In honor of "Less Likes. More Love," Snap embarked on a creative journey, crafting a bespoke lens that captures the playful spirit of the campaign, inviting users to share and capture its joyful message.
READ MORE
09 Apple Fitness+ - Collection
Apple launched Apple Fitness+ with an exciting array of workouts and motivational content to get users moving. To spark growth, movement, and friendly competition, weekly social media and in-app posts teased the upcoming week’s workout lineup, keeping everyone pumped and ready to go!
READ MORE
10 Snapchat Recap 2023
In a Mass Snap, Snapchat invited users everywhere to revisit and share their in-app experiences from the past year. To spotlight these unique moments, a dynamic blend of music and animation was crafted.
READ MORE