Gregory Echevarria ●

is a Cuban-American Creative Producer based in Los Angeles. With years of experience spanning in-house teams, agencies, and studios. He has produced across a wide range of content from short and long-form film to campaigns, live installations, and experiential work. He is currently available for collaborative opportunities.

When he’s not busy working, he loves to watch 🎥, eat 🍪, and hang with his cool 🐈‍⬛, Oat.

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07 More Snapchat Live! At NewFronts 2024

OVERVIEW

Through a visually immersive NewFronts live event, Snap showcased to advertisers a firsthand experience of the significance of "More Snapchat" and why it matters to them. They highlighted that investing in Snapchat offers access to a rich ecosystem of content, tools, and creators, compelling advertisers to engage beyond mere ad purchases.

ROLE

As producer my role was to bring our team's ideas to life through the creation of various forms of content:

Event Keynote: Designed by Snap and executed by an animation vendor who developed a distinctive visual library to complement Snap’s new “Less Social Media. More Snapchat” visual language.
Projection Mapping Experience: Utilized Cipriani 25’s architecture to bring Snap’s design language to life through a captivating projection-mapping experience at the event venue.
Event Films: Produced multiple short-form films showcasing partners' successes with Snap through previous campaigns, brand growth, and a music video.
Live Broadway Performance: Partnered with a music vendor to create a bespoke piece of music and a surprise live Broadway performance with singers, dancers, and musical directors, showcasing Snapchat's appeal to user demographics beyond Gen-Z.
Social & Online Content: Led on-platform and social media pieces to promote the event and communicate Snap’s ongoing growth.

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