Cuban-American visual artist and producer from Miami and based in Los Angeles. I have extensive experience in long- and short-form production as well as creative production.
When I'm not busy working, I love to watch 🎥, eat 🍪, and hang with my cool 🐈⬛, Oat.
GREGAECHEVARRIA@GMAIL.COM
LINKEDIN04 Love Birds Lens
OVERVIEW
In honor of "Less Likes. More Love," Snap embarked on a creative journey, crafting a bespoke lens that captures the playful spirit of the campaign, inviting users to share and capture its joyful message.ROLE
As Producer, I worked with my team to create a fun and lovable Lens that became a key part of the campaign:
- Snapchat Lens: Designed in-house at Snap and developed by Mousepack, I led all production efforts for the Lens development.
- Social & Online Content: Led all marketing efforts for the Lens, reaching the entire Snap user base through a Mass Chat campaign