Gregory Echevarria ●

is a Cuban-American Creative Producer based in Los Angeles. With years of experience spanning in-house teams, agencies, and studios. He has produced across a wide range of content from short and long-form film to campaigns, live installations, and experiential work. He is currently available for collaborative opportunities.

When he’s not busy working, he loves to watch 🎥, eat 🍪, and hang with his cool 🐈‍⬛, Oat.

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08 Love Birds Lens



OVERVIEW


In honor of "Less Likes. More Love," Snap embarked on a creative journey, crafting a bespoke lens that captures the playful spirit of the campaign, inviting users to share and capture its joyful message.

ROLE


As Producer, I worked with my team to create a fun and lovable Lens that became a key part of the campaign:


  • Snapchat Lens: Designed in-house at Snap and developed by Mousepack, I led all production efforts for the Lens development.

  • Social & Online Content: Led all marketing efforts for the Lens, reaching the entire Snap user base through a Mass Chat campaign





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