Cuban-American visual artist and producer from Miami and based in Los Angeles. I have extensive experience in long- and short-form production as well as creative production.
When I'm not busy working, I love to watch 🎥, eat 🍪, and hang with my cool 🐈⬛, Oat.
GREGAECHEVARRIA@GMAIL.COM
LINKEDIN01 Spectacles - Launch Film & Campaign
OVERVIEW
At Snap Partner Summit (SPS) 2024, Snapchat introduced the latest version of its Spectacles with an engaging reveal film that takes wearables to the next level. Showcasing a sleek, see-through display within a stylish, glasses-like design, Snapchat rolled out the device through dynamic lifestyle photography and social media campaigns to spark developer interest.ROLE
As producer, my role was to launch the newest hardware by Snap Inc. using various forms of content:
- Launch Film: Produced the launch film, directed by Mark Romanek, using Spectacles Lens visuals to envision a warm and welcoming future where everyone interacts with the world through AR.
- Photography: Led production and editing of all campaign images, blending 3D Spectacles Lens effects into photos to create vibrant, interactive scenes.
- Website: Led the production of all content for the Spectacles launch website and shopping platform, making it easy and engaging to explore and buy.
- Social & Online Content: Produced the creation of social media and online pieces, driving excitement for the launch and guiding users on how to sign up and purchase Spectacles.