Gregory Echevarria ●

is a Cuban-American Creative Producer based in Los Angeles. With years of experience spanning in-house teams, agencies, and studios. He has produced across a wide range of content from short and long-form film to campaigns, live installations, and experiential work. He is currently available for collaborative opportunities.

When he’s not busy working, he loves to watch 🎥, eat 🍪, and hang with his cool 🐈‍⬛, Oat.

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05 Microsoft - Copilot

OVERVIEW

To launch Microsoft’s Copilot AI app, weekly TikTok content tapped into internet humor and real-time social trends, translating powerful AI tools into moments people actually wanted to watch and share. The campaign boosted visibility, fueled downloads, and helped reframe AI as something intuitive, accessible, and built for daily life.

ROLE

As Producer, I lead my team to deliver humurous and trendy social content, garnering up to +9M views:

Social Campaigns: Collaborating closely between Hecho Studios and Microsoft, I lead weekly sessions to gather client prioirty and combine it with current trends on Social Media.

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