Cuban-American visual artist and producer from Miami and based in Los Angeles. I have extensive experience in long and short form production as well as creative production.
When I'm not busy working, I love to watch 🎥, eat 🍪, and hang with my cool 🐈⬛, Oat.
GREGAECHEVARRIA@GMAIL.COM
LINKEDIN04 Microsoft - Copilot
OVERVIEW
To launch Microsoft’s Copilot AI app, weekly TikTok content tapped into internet humor and real-time social trends, translating powerful AI tools into moments people actually wanted to watch and share. The campaign boosted visibility, fueled downloads, and helped reframe AI as something intuitive, accessible, and built for daily life.ROLE
As Producer, I lead my team to deliver humurous and trendy social content, garnering up to +9M views:
- Social Campaigns: Collaborating closely between Hecho Studios and Microsoft, I lead weekly sessions to gather client prioirty and combine it with current trends on Social Media.