Gregory Echevarria ●

is a Cuban-American Creative Producer based in Los Angeles. With years of experience spanning in-house teams, agencies, and studios. He has produced across a wide range of content from short and long-form film to campaigns, live installations, and experiential work. He is currently available for collaborative opportunities.

When he’s not busy working, he loves to watch 🎥, eat 🍪, and hang with his cool 🐈‍⬛, Oat.

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01 Nordstrom - Based on a True Story

OVERVIEW

A brand film and campaign for Nordstrom's 125th anniversary, celebrating the decades of history and in-store experiences shared by generations of customers, brought to life through the real stories and moments that have unfolded on the floor and in the café.

ROLE

As lead Producer, I partnered with the director from the earliest stages of creative concept through final delivery, collaborating closely with Nordstrom across both production and creative. I managed the full scope of the project — from talent negotiations and contracting to budgeting, scheduling, and post-production.

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