Cuban-American visual artist and producer from Miami and based in Los Angeles. I have extensive experience in long and short form production as well as creative production.
When I'm not busy working, I love to watch 🎥, eat 🍪, and hang with my cool 🐈⬛, Oat.
GREGAECHEVARRIA@GMAIL.COM
LINKEDIN01 Apple - Interactive
Behind the scenes at Apple, a global, cross-functional team collaborated on an iterative reimagining of the Apple Store’s digital experience. By leading designers in weekly sprints and focusing on simplifying user interactions, the work aimed to make discovery, decision-making, and purchase feel effortless without ever losing Apple’s signature attention to detail.
WEB, UX/UI
The music video for ‘Weight of Desire’, the first single from Tennis’ final album Face Down in the Garden. A poignant farewell that unveils their last chapter; announcing the album, their farewell tour, and the duo’s retirement.
READ MOREMUSIC VIDEO, PHOTOGRAPHY
At Snap Partner Summit (SPS) 2024, Snapchat introduced the latest version of its Spectacles with an engaging reveal film that takes wearables to the next level. Showcasing a sleek, see-through display within a stylish, glasses-like design, Snapchat rolled out the device through dynamic lifestyle photography and social media campaigns to spark developer interest.
READ MORE FILM, PHOTOGRAPHY, SOCIAL, EVENT
To launch Microsoft’s Copilot AI app, weekly TikTok content tapped into internet humor and real-time social trends, translating powerful AI tools into moments people actually wanted to watch and share. The campaign boosted visibility, fueled downloads, and helped reframe AI as something intuitive, accessible, and built for daily life.
READ MORESOCIAL
To announce the arrival of Spatial Audio on AirPods, Apple used the first public release of Harry Styles' “Music for A Sushi Restaurant” to energize the launch. Channeling the vibrant spirit of their award-winning silhouettes campaign, Apple featured Harry Styles performing to showcase the immersive experience of Spatial Audio.
READ MOREFILM
Through a visually immersive NewFronts live event, Snap showcased to advertisers a firsthand experience of the significance of "More Snapchat" and why it matters to them. They highlighted that investing in Snapchat offers access to a rich ecosystem of content, tools, and creators, compelling advertisers to engage beyond ad purchases.
READ MOREEVENT, FILM, PERFORMANCE, SOCIAL
In honor of "Less Likes. More Love," Snap embarked on a creative journey, crafting a bespoke lens that captures the playful spirit of the campaign, inviting users to share and capture its joyful message.
READ MORESNAPCHAT LENS
In a Mass Snap, Snapchat invited users everywhere to revisit and share their in-app experiences from the past year. To spotlight these unique moments, a dynamic blend of music and animation was crafted.
READ MORERECAP, SOCIAL
Apple launched Apple Fitness+ with an exciting array of workouts and motivational content to get users moving. To spark growth, movement, and friendly competition, weekly social media and in-app posts teased the upcoming week’s workout lineup, keeping everyone pumped and ready to go!
READ MOREIN-APP, SOCIAL